Solomon McCown & Company provides strategic communications, public affairs and crisis management services to national and regional companies and to mission-focused organizations.
About the Panel
Baby Boomers are the most influential generation of our time, shaping the way our society has lived for more than 50 years.
This enormous demographic group redefined birth when they had children of their own, calling for more natural approaches in maternity care.
Today there are more than 76 million boomers in our country, and as the first of them start to retire, marketers want to understand how they view aging. Just as boomers influenced the current standards of childbirth care, they will certainly help to redefine the standards of care around aging.
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